How To Create Squeeze Pages | Internet Marketing Video Training

Squeez Page - Know How


With this new age of Internet marketing, and mobile marketing comes a lot of new promises to capture web site visitor information.

When you capture visitor's email address you are able to contact that visitor over and over again with information about your products.

This post has two videos, one will show you how to create a squeeze page and the other one will show you how to set up a high quality page for free.

 

Savvy Marketers Use Landing Pages

The most popular way to capture web site visitor information is to use a squeeze page. Savvy marketers don’t include a link to their home page when they run an ad campaign.

They include a link to a squeeze page.

When the visitor lands on the squeeze page he is offered a free eBook or training course as an incentive to leave the information.

A squeeze page is also known as a lead capture page because the sole purpose of the page is to capture leads to generate more sales.

There is a big difference between a squeeze page and home page, or sales page.  The home page and sales pages are not designed to capture a visitor’s information. They are designed to sell something, and then capture the information.

With a squeeze page, you capture the information first, and then send the visitor to a sales page.  This increases your profit potential. 

 

Research on Sales Pages

Research indicates that a visitor to a sales page does not buy right away.  It takes about seven visits to a sales page before the person decides to buy the product. If they ever do. Most of the time the person leaves the page never to return.

The main reason you want to use a squeeze page is because you know that the visitors to your page are interested in buying your product.  Or at the very least, they have an interest to learn more about your product.

Conversion rates for squeeze pages are about 60 to 80 percent higher than a sales page.

That’s why it is crucial to capture visitor information. It increases your sales and allows you to sell to the same person over and over again.

The beauty of the squeeze page is that the person has to ‘opt-in’ in order to receive the information you are providing.

With the person’s consent, you are then able to send emails about your products and remind the person to visit your web site.

You can send this information as often as you want. I don’t recommend contacting the person more than once or twice a week.  Even if you’re offering free products, it’s not advisable to contact too often because the person can ‘opt-out’ at any time.

Most auto responder providers include a link on the bottom of every email that allows the user to opt-out, or unsubscribe from your mailing list to comply with federal Can-Spam laws.

Please watch the video below to learn how to make a squeeze page. Immediately following the video you'll find more examples of squeeze pages to give you an idea of how a squeeze page should look.

A squeeze page has four key elements. 
  • A headline
  • Text (or bullet items) stating the benefits of your product
  • A call to action
  • The opt-in box where the visitor enters information

Landing Page Video



eMail Marketing Free Opt-In Box

This video will show you how to quickly create a free opt-in box using Blinkweb.com.

Blinkweb allows you to create free high quality web pages. Once you join Blinkweb you'll be able to create a squeeze page that will capture your visitor's email which will allow you to start building your list when you're ready to launch your email marketing campaign.



Example Squeeze Page 1

Example Squeeze Page 2
Example Squeeze Page 3
Example Squeeze Page 4

As you can see there are different types and formats for squeeze pages but the main elements are in place in every example.

It’s easy to create a squeeze page. It’s created like any web page using an HTML editor.

 

Squeeze Page Elements

The hard part is creating a page that convinces the visitors to leave their information. This is where the headline comes in. The headline is the first thing that a person sees when they land on your page therefore it should address the wants and needs of the visitor.

It should capture their attention and make them want to read more.

Remember that they arrived at your squeeze page through a link that you provided. This is a highly targeted visitor.

The second element of the squeeze page is the text, or bullet points. This is where you state the benefits of your product. Advice on how many bullet points to use varies but you don’t want to use too many because you'll distract the prospect.

The call to action element should contain the words Click and Now. It tells the reader exactly what to do and when to do it. Most importantly, it helps the reader make the decision to give you the information you want.

The opt-in box is the last element of the squeeze page. It should be used to capture as little information as possible. Especially for downloadable media.

You don’t need a person’s physical address and phone number if you’re product is downloadable. You just need a first name and email address.

You’ll need an auto responder for the opt-in box. To learn more about auto responders click here.

Did you read the last post on Email Marketing?

Let's grow together,

Ramiro Rodriguez

Internet Marketing eBooks

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2 comments:

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