Content Marketing Strategy Video Training | Creating and Re-purposing Content

Content Marketing Bar Chart

Content marketing is gaining traction as many web masters, businesses and bloggers face the fact that traditional marketing strategies are not as effective as they once were.


The video below will give you some content marketing strategies that you can implement today.

It will also show you successful case studies of companies that have increased revenue by sharing different forms of content for free.

Publishing content online is changing at an incredibly fast pace and businesses that don't keep up will fall behind in their marketing efforts.

Now-a-days publishers have to give away up to 80 percent of their content to keep prospects interested and engaged in their businesses.  The upside is that giving away content actually leads to more sales.

Re-purposing Content

If you're a web master it would be smart to re-purpose content that's already on your website to save you a lot of time and effort.

For example, those old articles on your website can be turned into PDF files and uploaded onto your server.

The Challenges of Content Marketing

Inside the PDF you could place a link back to the original article and homepage.

Allow visitors to your website the option to download the PDFs for free so that they can read offline if they choose.

 I currently create a PDF version of every article I write and upload it to my website.

Even if people don't download the PDF it is still considered content. And it can provide link juice back to any page on your website.

If you've used Google lately you probably realized that it is now offering PDF files in the SERPs as well as video. Which brings me to the next topic.

Using Video As a Content Marketing Strategy

The biggest and most profitable form of content is video. YouTube is the second largest search engine in the world.

YouTube videos receive more than three billion views per day and forty-eight hours worth of video is uploaded onto YouTube every minute.

People are using video to share content and to promote their brands. The most popular form of video is the how-to video.

Videos as a Content Marketing Strategy

Creating how-to videos is the fastest way to engage people. What do you know how to do that is relevant to your website?

What content do you already have that can easily be turned into a video?

You can use slides, pictures or even web page capture screen shots of your website to introduce new visitors to the site by giving them an overview and a how-to-navigate your website tutorial.

Although video is a powerful way to connect with your audience it is not limited to YouTube. You can upload videos to other video sharing sites and gain a larger audience and more visits to your website.

Content Marketing - Internet marketing video

After watching this video you will have a better idea of how to create a content marketing strategy using pictures, videos, articles and other forms of content.



Video source:  How to Build Traffic Backlinks with Content Marketing from Vertical Measures on Vimeo.

Additional resources on content marketing and creating content

The links listed below are for articles and video training webinars on content marketing and other content related topics.

- Blog Content - Coming Up With New Content Video

- Blog Topics How to Find the Best Webinar

- Nine SEO Blogging Tips for Creating Blog Posts

- Content Rules by Ann Handley and C.C. Chapman

- How to properly create videos article

- Podcast, Content marketing as the next big thing

- 7 Tips to Help You Write Like a Pro

These articles and videos are related to content marketing strategies and developing and creating content for you blog and website.


Ramiro Rodriguez

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