Email Marketing - Five Proven Ways to Increase Email Subscriptions : MarketingProfs Article

In this article, you'll learn...

• Five ways to increase email subscriptions
• Common mistakes to avoid in your next email campaign

Short of having customers spend money on your product or service, gaining access to their inboxes is one of the most important things you can do. Building a solid email list of leads is the best way to grow your business online. Of course, the question becomes, "How do I get people to sign up?"

Judging by what most websites do, you might assume merely putting up a sign-up box for "news and updates" is all you have to do. Unfortunately, that is probably the worst option if you want people to actually sign up for your email list.

I have been testing email sign-up forms for several years on my site and my clients' sites and have narrowed down the top five ways to get more people to sign up for your email list.

Robots vs. Humans

If yours is a big company, make sure you put a human face to your email sign-up. And by that I mean literally publish a picture of the person who will be sending out the email. Doing so assures recipients that an actual human being is sending out the email.

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Let's grow together,

Ramiro Rodriguez

Internet Marketer eBook Seller

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