Strategy - Today's Greatest Marketing Secret: Telling Stories in Eight Words or Less

In this article, you'll learn...
  • Why telling miniature stories is an effective marketing tool
  • How people best absorb and remember information and messaging
I'm about to tell you a new story about stories—one you need to know because of all the other new things, social and digital, going on in the world.

But before I do, let's make sure we're in sync on what has made "story" the stuff of life since the beginning of time.

If you're a marketer, a blogger, a politician, an entrepreneur, a teacher, a parent, a corporate executive, a lawyer, or a human being in today's hyper-messaged world, you don't want to miss this.

Ronald Reagan, the late actor-turned-president who was known by Republicans and Democrats alike as "The Great Communicator," didn't start speeches on "the multi-lateral imperative of deficit reduction" with facts and figures.

Instead, he'd tell you a story about a little girl in a yellow dress. Within a minute or two, when even the most cynical listeners were unconsciously disarmed and pulled in by the parable, Reagan would move over to the hard business of the day's talk.

He knew what a great sales trainer once told me: Spend two hours telling a prospect every fact about your product—and he'll forget 95% in 10 minutes. But tell him a story, and, 20 years later, he'll repeat it to you word for word.

How Come?


Read more:
Strategy - Today's Greatest Marketing Secret: Telling Stories in Eight Words or Less : MarketingProfs Article

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Let's grow together,

Ramiro Rodriguez
Internet Marketer eBook Seller

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