SEO in Internet Marketing

Internet Marketing The Smart Way

If you are currently running an Internet marketing campaign or are about to launch a campaign, one concept you cannot neglect is search engine optimization, better known as SEO.

Sear engine optimization is the most talked about and written about buzz word in Internet marketing today.

Unfortunately, the great majority of bloggers and web site owners commonly do not know enough about how to prepare pages to make this strategy work for them.

I perform a lot of research and time after time I come across blogs that do not have their pages set-up correctly.

Even those who are acquainted with SEO may have a hard time executing their strategies to produce the desired outcome.

Online Advertising

Advertising is a key component of running any type of business. You must advertise to reach new customers and market your products or services.

You probably already understand how important it is to advertise but if you are running your business online you should be aware that there is a lot of free advertising in the form of optimal search engine rankings.

Search Engine Ranking

The most popular search engines such as Google, Yahoo, and Bing rank websites according to complicated algorithms which are designed and constructed to determine which websites are relevant for appropriate search terms.

Accordingly, taking the time and putting in the effort to optimize your website for relevant search terms may result in you ranking high in search engines for these terms.

This is important because you want to rely on these rankings to bring in traffic to your web site.

Most people performing a search click on the first few links on the results page when they search for an exact term. They know what they want and they're in a rush to get it.

What this means for you is when your website ranks high enough to appear on the first few lines or even on the first page of the search results, you will notice more web site traffic.

Converesly, if your web site doesn’t make it to the first page there is little chance that you will see traffic from visitors who use search engines.

How To Optimize Pages

Now that we talked about how search engine rankings are valuable, you might wonder how to accomplish these high rankings.

The quickest way to optimize your web site is to hire a professional SEO specialist to do the work.

However, if you're just starting out there are some things you can do to make your page rank high. I achieved first page ranking on Google with my article How To Start An Online Business Selling Used Cell Phones.

I will now talk about how I achieved that ranking. But before I do, I want you to perform a search on Google for the title of my article, or some variation. I rank fourth, right under Amazon.com if you insert the complete title.

If you search for a variation I'll still come up on the first page somewhere.

The way I got first page ranking is simple but hard. It's hard because it takes a lot of work, but simple because all we have to do is insert the following into our web page conent:

H1 and H2 tags
Pictures
Video
Key words in the text
News feeds
Wikipedia links

You've read this before. It's nothing new to you, but are you doing it?
Are you taking the time to really work on your pages or are you simply cutting and pasting text?

Here is an example of a page that is well optimized. Look at how she has links to other pages in the article. She has pictures and video as well.

Search Engine Terms

Is This Important?

Key Words

Keyword density refers to the number of times a particular keyword is used in the content of your web site.

The theory behind this concept is that web pages which are rich in keywords often are likely relevant to that keyword.

However, exaggerated use of that keyword may result in punishment to the web site if the search engine considers the keywords are not being used suitably.

META Tags

META tags are bits of HTML code which search engines use in assessing the content of a website.

Using keywords in these tags can be favorable in some search engines. Care should be taken to avoid placing irrelevant keywords in these tags as this may result in your website being penalized.

Inbound Links

Inbound links are also used by some search engines to rank websites. Inbound links refer to links on other websites which point to your website.

In evaluating the worth of these inbound links, search engines consider the rank of the website providing the link to your website.

This means you should ensure the website providing inbound links to your website are high ranking websites to receive the most benefit from these links.