Email Marketing - Three Tips for Gaining Excellent Click-Through Rates

Tags: Content, Email Marketing, Email Subject Lines, Newsletters, Testing
Lisa Keller of The Loud Few liked what she saw in the "Q4 2010 North America Email Trend and Benchmark Results" from EEC and Epsilon. "Our average Click Through Rate (32.01%) and average Open Rate (40.99%) for our monthly tLF newsletters were far beyond the Business Products and Services General industry average Open Rate (21.9%) and Click Through Rate (3.8%)," she writes at her agency's blog.

So how does The Loud Few achieve its exceptional rates? According to Keller, it's with traits like these:

Its newsletters contain exclusive content. If blog visitors, Twitter followers, Facebook fans and email subscribers all get the same information, a customer has little incentive to interact with you in every channel.

"So," Keller says, "we made it a point to include exclusive content in our email newsletters that only our email subscribers receive."


Read more: Email Marketing - Three Tips for Gaining Excellent Click-Through Rates : MarketingProfs Article
Posted by Ramiro

3 comments:

  1. RamiroMay 2, 2011 at 1:31 PM

    Have my readers visit your web site. Please leave a comment and a link to your web site.

    ReplyDelete
  2. mynetgadgetMay 5, 2011 at 12:41 AM

    There are a lot of Internet Marketing techniques that we can use from. One of the most proven ways is to give your email subscribers a free eBook that they can read and use.

    ReplyDelete
  3. RamiroMay 5, 2011 at 2:50 AM

    That's true. They always say the money is in the list. I have found this to be true.

    ReplyDelete

Have my readers visit your web site. Please leave a comment and a link to your web site.

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