eMail Marketing Strategies | 2 Killer eMail Marketing Tips

eMail Marketing Strategies | 2 Killer eMail Marketing Tips

eMail Marketing Flow Chart

This article on email marketing strategies was first published by Mequoda Daily.

An email strategy utilizing these email types can help you sell more products and build your audience.

The types of emails you send to your list have a lot of impact. The content has to contain real value or people will opt-out.

To your audience, value is anything that helps them live their lives better.

For instance, if your target audience is interested in your company because you provide top-notch information on nutrition and fitness, then your content is valuable to them because it allows for healthier living.

If you provide financial news, your content is valuable because it helps people manage their hard-earned money and invest wisely.

Or, if you are like Mequoda Daily, you provide content for online publishers, content marketers and online editors in the hopes of helping them stay current with best practices within the industry so that they can perform their job requirements better.

Below, this article discusses two types of emails that publishers use to keep their audience entertained and informed, sell aligned products and build their email circulation.

eMail Marketing Strategy - Sales Letter

eMails in a Bottle
Two email types for online success

Email Type #1 – Sales Letter: Long-form sales letters are still handy in selling products because they allow the author to be incredibly transparent by expressing all the values associated with an aligned product.

In addition to explaining the value, sales letters can incorporate images of the product for a better understanding.

Video and audio content can be used to enhance the experience and keep users on the page longer.

Finally, all email correspondence that includes a sales letter should have multiple opportunities for the recipient to buy the product or sign up for the event by easily clicking on a button.

When we email our sales letters, we typically incorporate five sales buttons within the copy alone.

The right nav usually houses another three chances for the user to sign up, without being pushy or overwhelming.

Learn email newsletter design best practices with our 10 Email Newsletter Design Best Practices: Create Impressive Email Newsletters with 40 Email Newsletter Tips on 10 Design Best Practices.

An email sales letter should include the following components:


  • Nameplate
  • Product review
  • Features product
  • Embedded links
  • Conclusion text ad
  • Subscription admin

eMail Marketing Strategy - Circulation Builder

Email Type #2 – Circulation Builder: The circulation builder is a way to build your audience while keeping your current audience engaged and subscribed to your list.

Our members might recognize our circulation builders as the Free Report Friday emails we send out promoting for our free downloadable reports.

To possess the most possible value, the free reports should be comprehensive and include information that can help your audience achieve something of substance.

Our most recently released free report is titled Million Dollar Landing Page Templates.

It includes best practices found within landing pages that have generated upwards of a million dollars in revenue.

eMail In Box
It also incorporates case studies of these million dollar landing pages and has two free landing page templates which can be customized to fit your website.

To promote this report, we sent out a short email linking to a long-form sales letter, where interested parties could download the Million Dollar Landing Page Templates free report.

In hopes of building our circulation, we encourage the sharing of the email and the tweeting of the link to the download of Million Dollar Landing Page Templates.

We also ask for comments on the download page so we can facilitate conversations surrounding the free downloadable.

A circulation builder email should include the following components:

  • Free product promotion
  • Pass-along features
  • Embedded links
  • Subscription admin

If you want to learn more about these two email types, along with 27 different ways of increasing website traffic, join us tomorrow, June 14th for our 29 Ways to Increase Website Traffic webinar.

Additional eMail Marketing Strategies Articles and Video Training

You may find the email marketing posts useful. There are a few articles here and a video training series.

- Email Marketing Training

- Opt-In eMail Marketing Video Training Series

- Email Marketing - Three Tips for Gaining Excellent Click-Through Rates

- Email Marketing - Five Proven Ways to Increase Email

- Four Lingering Myths About Video-Email Marketing

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