Content Marketing Strategies | Strategic Expert Advice

Content Marketing Strategies | Strategic Expert Advice


Content Marketing Statistics
These videos on content marketing strategies will give you a few good tips on what you can do with your content.

As a content marketer or someone that wants to get into content marketing it is better to understand the trends such as what’s happening now, in order to get ahead of the game.

There are five videos and one slide show in this post. The video titles are listed below:

  • What is Content Marketing?
  • Content Marketing Strategy: Where Does Content Marketing Begin?
  • Building a Content Strategy - Joe Pulizzi - Part 1
  • How to build an effective content marketing strategy
  • Social Marketing - Content Sharing Strategy Explained
  • Content Marketing Strategies Conference: Arnie Kuenn_intersection of content marketing and search

I will briefly talk about each video to give you the opportunity to read what the video is about and what you’ll be learning.

This video answers the question - What is content marketing? - Internet marketing video

This video talks about where content marketing is headed and gives a few tips. There are about five industry professionals giving quick talks.



Content Marketing Strategy: Where Does Content Marketing Begin? - Internet marketing video 

This video talks about using a blog as a hub for your content marketing efforts. Maintain all of your content on the blog and then disperse it from there.

For example, you can decide to share certain content on Facebook.com and other content on Digg.com but the content is centrally located on the blog.



Content marketing statistics

The pictures for this blog post were lifted from Junta42.com from their post Content Marketing Spending Report. You can view the PDF – 2010 Content Marketing Spending Survey here.

If a picture is too small for you to read you can click on it to make it bigger and then click on the back button to come back to this page.

Content Marketing Product Statistics

Building a Content Strategy

This video was produced by Kim Albee who is the president of Genoo. She interviews Joe Pulizzi.

Kim says that she believes that people are now getting the importance of content but that when it comes to creating content most people get lost.

Before we can begin building a content marketing strategy we should ask the following questions:

  • What do you stand for?
  • What do you want to communicate?
  • What are the informational needs of your target?

Joe talks about content marketers as being publishers. If you own a blog or a website you are now a publisher and the goal of a publisher is to give people the content they need in the form they can best consume the content.

Building a Content Strategy - Joe Pulizzi - Part 1.mp4 - Internet marketing video



How to build an effective content marketing strategy

Jamie O'Donnell, SEO-PR, interviews Lee Odden, TopRank Online Marketing, on the subject of content marketing at SES San Francisco 2010.

Marketers typically try to capture content based on demand, according to Lee.

But in using a content marketing strategy, marketers should be identifying buyer personas and analyzing the information consumption needs and preferences of consumers, and optimize for it.

Lee describes it as putting the customer first rather than the behavior first.

Lee says in order to create a content marketing strategy marketers must create an editorial plan, similar to a publisher, and know first how they are going to promote it once it is published.

Content Marketing Budget Statistics
Then Lee describes the various search channels that marketers must integrate into their online content marketing strategy starting off with Google and YouTube.

Then it's a battle between the number of queries logged by Twitter and the various third party real-time applications such as TweetDeck, plus search engines, Yahoo and Bing.

Lee then elaborates on the possible reasons why marketers have been late into the game when it comes to integrating the social media marketing  platform, YouTube, as part of their overall content marketing strategy.

To implement an effective content marketing strategy, Lee says businesses must become familiar with the search results for their target keyword phrases and constantly monitor the search and social media landscape to see what is being featured about them and their products.

How to build an effective content marketing strategy with Lee Odden at SES San Francisco - Internet marketing video



Social Marketing - Content Sharing Strategy Explained - Internet marketing video

Social Marketing can be one of the best mlm network marketing strategies for generating high quality leads for your business - IF you do it correctly.

This video discusses the basic overview of the content sharing strategy, including the different components and various websites.



Slide Show - Content Marketing Strategies Conference: Arnie Kuenn_intersection of content marketing and search


Additional content marketing strategies resources

There are a few links below that lead to additional articles on content marketing that you may find useful.

There are also a lot of internet marketing videos and webinars on this blog. Have a look around and make sure to bookmark this page so that you can come back to it again.

- Content Marketing Today

- 5 Content Marketing Strategies for Small Business

- 5 Step Model for a Killer B2B Content Marketing Strategy

I hope you learned about content marketing strategies in this video post. I forgot to mention there is another content marketing strategies webinar on this blog. It's the first link in the article.

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