How to Do SEO for E-Commerce Site Video

How to Do Search Engine Optimization (SEO) for an E-Commerce Site - with Rob Snell (7:02) video - by Dr. Ralph F. Wilson

In this video interview e-commerce expert Rob Snell explains how to prioritize the limited time you have to spend on search engine optimization (SEO) for an online store. The key, he says, is to identify your top converting keywords and pages and focus there.

Instead of just looking at only traffic, Snell says, it's important to identify the keywords and phrases that actually result in traffic AND conversions, that is, sales. Then identify which web pages are driving conversions from search engine traffic.

You can determine which of your product pages are in the Google index by typing into the Google search box "site:yourdomainname.com" and Google will list all of your pages in their index.

We found that of about 15,000 products, our top 200 web pages were driving 80-90% of the revenue. So the focus needs to be on the pages that are driving your revenue. Analytics for a Yahoo! show you the revenue for your entry pages. Google Analytics can be configured to track revenue as well.

Then on your homepage, use the top converting keywords to link to your top converting web pages.

How to Do Search Engine Optimization (SEO) for an E-Commerce Site - Internet marketing video

Rob Snell is author of Starting a Yahoo! Business for Dummies (2006) and can be reached at www.RobSnell.com. This interview was recorded at the Search Engine Strategies (SES) Conference in Chicago in October 2010.

Additional Resources for search engine optimization

- Nine SEO Blogging Tips

- How to optimize your website video tutorials

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The Convergence of Search and Social Media

by Jonathan Lawoyin

Published on May 23, 2011

Tags: Digital Marketing, Keywords, Search Engine Marketing, Search Engines, Social Media, Social Networking

In this article, you'll learn...

How search and social media have become interdependent marketing channels
Steps on how search can drive social media, and vice versa

Over the past couple of years, social media has become the hottest buzzword in digital marketing.

The emergence of Facebook as the top medium for connecting with friends online, and Twitter for microblogging, has caused marketers to descend upon social media websites in hopes of reaching their target audiences as cost-effectively as possible.

The rise of the social medium has affected a lot of marketing fields, especially public relations and search marketing.

In fact, a whole lot of search engine optimization (SEO) agencies are now offering social media services.

Search Meets Social Media

Search and social media have become closer siblings in recent years. Ten years ago, SEO professionals would say organic rankings were all about optimizing page-level elements, such as title tags and on-page copy.

Five years ago, SEO strategists were probably harping on the importance of inbound links pointing to your website.

Those things are still important today, but getting real SEO results these days requires not only a technically optimized website and relevant inbound links but also a strong, vibrant Web presence that supports your overall brand.

Which is where social media comes in.

Read more: Strategy - The Convergence of Search and Social Media : MarketingProfs Article

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