Showing posts with label social media training. Show all posts
Showing posts with label social media training. Show all posts

Social Media Popular as TV, Movies Lose Appeal: MarketingProfs Article


Social Media Popular as TV, Movies Lose Appeal


Published on June 3, 2011   

In a rapidly changing media landscape, social media has retained its value to consumers as a source of entertainment, whereas television and movies have lost significant share, according to a study by Edelman.

The Internet has maintained its value to consumers as the second-leading source of entertainment in 2011, whereas TV, despite its dominance, and movies have declined, 11 and 22 percentage points, respectively.


Below, additional findings from the study titled "The Value, Engagement and Trust in the Era of Social Entertainment" by Edelman.

Overall, surveyed consumers say they are deriving roughly 68% less value from the entertainment industry as a whole; only 17% say entertainment sources today provide "very good" or "excellent value."

Read more: Social Media - Social Media Popular as TV, Movies Lose Appeal : MarketingProfs Article

You may also be interested in the following social media videos.

- Social Media for Marketing Video Training

- Social Media Success in 4 Steps

- Video Interview - How Social Media is Impacting Search

Ramiro Rodriguez

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Social Media for Marketing Video Training Bootcamp

Social Media for Marketing Video Training

Social Media Marketing

These social media for marketing videos will give you social media marketing tips from the top experts in the field.

There are five videos in this series which were originally published at HubSpot.com's - Inboundnow.tv.

These are social media for marketing webinars. So grab a cup of coffee and kick back.  You're in for the best lessons around on this topic.

You will learn:
  • SEO Best Practices & Link Building Strategies with Rand Fishkin of SEOMoz
  • Defining Your Social Media Demographic and Goals with Brian Solis
  • Facebook Marketing Best Practices with Mari Smith
  • How to use Content Marketing & Curation for Business with CC Chapman
  • Business to Business (B2B) Marketing Best Practices with Mike Volpe

Social Media for Marketing Internet marketing video #1

SEO Best Practices & Link Building Strategies with Rand Fishkin of SEOMoz.

Rand Fishkin is the CEO and co-founder of SEOmoz which develops search engine optimization software for businesses. He is the co-author of the book The Art of SEO.




Social Media for Marketing Internet marketing video #2

Defining Your Social Media Demographic and Goals with Brian Solis.

Brian Solis is a well known online social media marketing leader.
He is the author of Now is Gone and Engage. He regularly blogs at BrianSolis.com, and he runs his own video interview series called Revolution.




Social Media for Marketing Internet marketing video #3

Facebook Marketing Best Practices with Mari Smith.

Mari is the co-author of Facebook Marketing: An Hour a Day. She’s what Fast Company has called the pied piper of the online world.

She’s a social media consultant and professional speaker, and some people would venture to say that Mari knows more about Facebook than Mark Zuckerberg himself.




Social Media for Marketing Internet marketing video #4

How to use Content Marketing & Curation for Business with CC Chapman.

C.C. is the co-author of Content Rules with Ann Handley.  He’s the founder of a site called Digital Dads. He’s a consultant, he’s a speaker, and he’s a professional creative.

He puts out a lot of interesting ideas about content marketing and just a lot of great stuff.




Social Media for Marketing Internet marketing video #5

Business to Business Marketing Best Practices with Mike Volpe.

Mike is the VP of Marketing at HubSpot. He’s the host of HubSpot TV, and he’s also a professional speaker. He travels all around talking about B2B marketing.




Now click on one of the links below to continue learning about social media for marketing.

The convergence of search and social media

Fueling the social media engine

- 10 Tips for successful social media contests

Ramiro Rodriguez

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How To Profit On Social Media Networks | Video Course

Social Media Profits

How To Profit On Social Media Networks | Video Course


Social media profiting is about generating leads to build your opt-in email list. Social media can be a very powerful tool to generate leads.

What I’m going to talk about in this article is using social media to increase your leads. And how to target the right people.  The videos below will show you how to be successful with social media.

The best thing about generating leads on a social media site is that you can qualify the lead. You don’t want someone in your network who is an auto mechanic if you’re selling women’s clothes.

Qualify your leads. Be very careful who you interact with. You don’t want to waste time on people who are not interested in what you’re offering. It may be fun but it’s not business.

Your goal should be to find people who are interested in what you’re interested in. If you’re selling shoes there are millions of people on social networks that are interested in shoes. Focus on those people.

Activity on Social Media Networks
Approach those people. Leave comments on their posts and look at who’s in their group so that you can approach them as well.

Let’s begin by asking and answering five critical questions.

What social media sites are you on?

This is important because you shouldn’t spread yourself too thin. Focus on 3-5 social media networking sites and spend 10 hours or more a week on those sites generating leads.

You can join as many sites as you want in order to get your name and website url out there but don’t spend too much time on those other sites. Focus your efforts on a few.

How active are you?

To be successful you must put in time. I mentioned earlier to spend 10 hours a week on your network marketing efforts but I didn’t talk about productivity.

You want to be productive when you’re on the sites. Read people’s posts and comment on them. Get your name in front of people. Build relationships with these people.

Let them talk about themselves and YOU talk about THEM. Don’t talk about yourself or your opportunity until they ask you.

What is on your profile?

Make sure to have content on your profile page. Spend time setting it up. Make it the first thing you do when you join a site. Your profile page is a mini website about you.

Make it so compelling that when people see it they ask you to join them as friends.

Social Media Success
If you’re allowed html on your profile page put an opt-in box there. Offer a free report. Give the visitor an incentive for giving you their email address.

Build your list faster with multiple opt-in boxes. Put one on every page you’re allowed.

People visit your profile page to learn something about you! Give it to them. Post links that interest you. Talk about yourself. Upload a picture of you with your dog or child. Tell a story.

How many people do you add each day?

Grow your network and your list daily.

Set a goal of how many people you’re going to add every day. If you add 10 to 30 people a day, you’re going to have a very good, money-making list of people who are interested in what you’re offering.

You did qualify your leads didn’t you?

What are you posting?

Learn about your prospects. Ask questions when you post. Build a relationship first before you try to sell anything. Contribute to the conversation by offering help and giving information freely.

Prospects will judge you by your posts. Bring value by having high quality content and being relevant. Did I say to give away a lot of stuff?

Perform research and read about your topic. Get pictures online and use them on your posts. Pictures attract the eyes.

People truly want to hear what you have to say. You have followers out there. Go get them.

Social Media Video #1

This first video is only 1.5 minutes long and it's actually a commercial for ConstantContact but watch it to see how powerful social media and email marketing can be. This video has received more than 47,000 views on YouTube.com.



Social media video #2 - 5 Easy Tricks to Get Facebook Fans Fast

This video has had more than 125,000 views. It's very good.  You'll learn easy tricks to increase your fans on Facebook and how to get people to sign-up to your email list.



Social media marketing in 4 steps

This video talks about how providing content can boost your social media traffic by building trust and having people know and like your content.



Additional social media training articles and videos


Now click on one of the links below to continue learning how social media can help you achieve your goals of generating an online income.

- Video Social Media Success In 4 Steps

- How To Attract Fans To Facebook Fan Page

- Fueling the Social Media Engine: How Building Relationships Online Drives the Growth of Brands

- Social Media - Make Better Sense of the Social Landscape

Ramiro Rodriguez

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