SEO Optimization Tips | Twitter for Link Building

Follow Me for SEO Purposes

I know I just posted an SEO optimization tips article a couple of days ago but I just had to post this article I came across yesterday.

The article and slideshow below talk about using Twitter as a link building tool for SEO optimization. It was written by Dev Basu (his link and bio are below) and named How to Use Twitter for Link Building and Social Signals.

Twitter becomes more and more mainstream, search engines are increasingly indexing its social graph for ranking signals.

In this article, you'll learn five ways to leverage Twitter to rank better in organic search.

SEO Optimization and Twitter Ranking

According to preliminary data from the upcoming 2011 Search Ranking Factors study from SEOmoz, (1) the number of tweets associated with a particular URL and (2) the authority of the Twitter user generating these tweets were amongst the most important social media based ranking factors.

The following are broad metrics that the search engines use to understand the Twitter authority and trust of a given profile:

Overall Authority of Twitter Ranking Signals

Diversity of Twitter profiles tweeting a particular URL
Quantity of followers, friends, and overall tweets
Tweet Engagement, the number of re-tweets, and hashtag responses
Topical Relevance of Tweets. Do they contain topically related keywords?
Timing of Tweets, as applicable to real time search, for example, "the royal wedding."
Page Level Authority, traditional page authority for a particular URL, PageRank, and inbound link popularity.

Now that you have an idea of the factors search engines may take into account when evaluating Twitter links versus links from other sources on the web, it's time to give you actionable tips on using these to your advantage.

SEO Optimization Tips Using Twitter

1. Link to your Twitter profile

Link to your Twitter profile from your website, blog, and by using social media sharing buttons.

While Twitter has a high overall domain authority, your own Twitter profile requires inbound links in the same fashion as your website does to build up authority and trust.

2. Set up different Twitter accounts if you have different business units

Different Twitter accounts are used when your company's employees use their own personal accounts to re-tweet tweets from a company account.

Likewise, if you have different business units, there are opportunities for cross promotion via re-tweeting. This is also a great way to seed overall engagement of your tweet.

3. Use a friendly URL shortener

Twitter's 140 character limit often means that you can't paste full URLs back to your website. Using a friendly URL shortener such as

SEO Tool Box

passes link juice from a tweet back to your website. (This is where the SEO optimization kicks in).

4. Use Klout.com to figure out who you are influenced by

Klout is a service which analyses your influencers and who you influence.

Keeping in mind that Twitter Authority is one of the metrics associated with higher search rankings from social signals, it's important to engage with users who have a higher overall Klout than your profile.

5. Update accounts using RSS feeds of your content

RSS feeds provide an automated way of telling web services when you have new content.

You can create an RSS feed of all the digital assets you have including

YouTube videos
white papers
blog posts
press releases
and more

and then syndicate these to Twitter.

Dev Basu is the owner of Powered by Search, a Toronto SEO Company and Internet Marketing agency specializing in SEO, Local Search, Paid Search, and Social Media solutions for SMB's and SME's and national enterprise clients. Follow Dev on Twitter for more Local SEO optimization tips and tricks.

Slide Show - How to Use Twitter for Link Building and Social Signals

5 Tips on Using Twitter for Link Building and Social Signals - SMX Toronto 2011 by Dev Basu

View more presentations from Powered by Search Inc.

How to Use Twitter for Link Building and Social Signals - by Dev Basu

Additional link building resources and SEO optimization tips and videos

- How to Optimize Your Website Video Tutorial Series

- Optimize Your Blog

- Backlinking Strategies Video Training | Internet Marketing Tutorials

- Nine SEO Blogging Tips

- Creating Backlinks Quickly

- Facebook SEO Tips

- How to do SEO for an E-Commerce Site Video

- How Important is SEO

This was a very good article with excellent SEO optimization tips. I hope that you put these SEO tips to use. I've already added my Twitter profile on my contact me page and in other places.

SEO Optimization Tips | SEO Optimization Videos

SEO Optimization Flow Chart

These SEO optimization tips will help you better understand SEO basics and how to create an SEO strategy for your website.

There are four video tutorials on SEO optimization tips on this page.

The article answers the question, what is SEO? In order the cover the SEO basics for my readers.

If you have a pretty good understanding of what SEO optimization is you can probably just scroll down the page and begin watching the videos.

SEO Optimization Tips – How Search Engines Work

When you enter a search query into the Google search box and click on the search button you get a list of the websites that contain the keywords you entered into the search engine.

The links on the first page of the results are the ones that are well optimized.

Most users click on the first website link that appears in the results. Studies show that the first three links that appear on the results page are the most clicked on links on the page.

Clicking Behavior on Search Engine Results

Search Engine Optimization Process

People click on the first few links because they see those as being the most relevant to the search query.

The search engines think these top results are more relevant too because of the SEO optimization techniques applied by the web master that created the website.

You’ll see that in one of the videos.

SEO optimization is a technique which helps search engines find and rank your site higher than the millions of other sites in response to a search query.

A good SEO strategy can help you get traffic from search engines by placing you on the first page of the results.

This SEO tutorial covers all of the necessary material you need to know about SEO optimization:

What it is
How it works
Differences in the ranking criteria

How Search Engines Work

The first thing we have to think about is that search engines and people see web pages differently. Search engines are text and link driven.

Although technology advances rapidly, search engines are far from being intelligent enough to view a page as humans do. A human sees the beauty of a cool design or enjoys the videos on a page.

Search engines crawl the web, looking at particular site items (mainly text) to get an idea of what a site is about.

Search engines perform several activities in order to deliver search results:

Search Engines Google, Yahoo, MSN

Crawling
Indexing
Processing
Calculating relevancy
Retrieving

This task is performed by a piece of software, called a crawler or a spider (or Googlebot, as is the case with Google).

Spiders follow links from one page to another and index everything they find on their way.

After a page is crawled, the next thing the search engine does is index its content. The indexed page is stored in a database from where it can later be retrieved and displayed in the search results.

SEO Optimization Keywords and Search Engines

Essentially, the process of indexing is identifying the words and expressions that best describe the page and assigning the page to particular keywords.

Sometimes the search engines may not get the meaning of a page right but you can help them by SEO optimizing it and making it easier for the engine to classify your pages correctly and for you to get higher rankings.

When a search request is typed into the search box, the search engine processes it by comparing the search string with the indexed pages in its database.

SEO Analytics Flow Chart

Since it is likely that more than one page contains the search string, the search engine starts calculating the relevancy of each of the pages in its index with the search string and the keywords on the pages.

There are several algorithms to calculate relevancy

Each of these algorithms has different relative weights for common factors such as:

Keyword density
Links
Meta tags

That is why different search engines give different search results pages for the same search string. They all have different algorithms but essentially work the same way by using keywords in different ways.

The last step in the search engine’s activity is retrieving the results.

That’s nothing more than displaying them in the browser as a clickable link. Ok. Now on to the videos.

SEO Tips for Title Tags - Internet marketing video

SEO Optimization Tutorial Course - Website Structure - Internet marketing video

SEO Optimization Tutorial Course - Adding Keywords - Internet marketing video

Stop the SEO madness by Lisa - Internet marketing video

Additional videos and articles on SEO optimization tips and other optimization strategies

These articles and videos will help you get a better understanding of how to optimize a web site. A couple of the articles are about creating backlinks in order to rank higher with the search engines.

Please be sure to bookmark this blog so that you can come back and watch more videos.

- Optimizing your website video training

- Optimize Your Blog

- Backlinking Strategies Video Training

- Nine SEO Blogging Tips

- Creating Backlinks Quickly

I hope you learned a little more than you knew about SEO optimization with these tips. There are more SEO optimization tips and videos on this blog and on YouTube.

Above all else, be patient because unless you're really good and have a lot of content already it may take a while for the SEO optimization to kick in.

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