eMail Marketing Campaign
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| Email Marketing Campaign in Action |
The best thing about starting an email marketing campaign is that people want the company emails they sign up for.
They look forward to them.
The host of the webinar is Amanda O'Brien who is a vice president at Hall.
Email is still the best way to communicate with your customers. It builds trust and adds value to your company by giving customers the information they want. But of course before you begin any email marketing campaign you will need a strategy.
email marketing statistics
Almost everyone that uses the Internet uses email daily. Email marketing allows you to stay in contact with your customers and prospects by sending messages about company products or free promotional material.Listed below are some email statistics
- 210 billion emails are sent every day
- 2 million emails are sent every second
- 1.3 billion email users
- 516 million business email inboxes worldwide
- Email is the number one thing people participate in
Other statistics show that 84% of people enjoyed receiving email from a company when they registered for it, even if they don’t read it right away.
email marketing campaigns and CANSPAM laws
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| Email Marketing Statistics by Industry |
The word CANSPAM is an acronym for Controlling the Assault of Non-Solicited Pornography and Marketing.
Amanda goes into detail in the webinar below so I won’t write too much about it here except to say that she suggests to do:
- Put your contact information in the footer of emails
- Use a current email address you check often
- Subject lines must be relevant
- Offer immediate un-subscribe action
- Build your list organically
- Have consent to contact people on your list
email marketing campaign – making email marketing work for you - Internet marketing video
The webinar lasts about a half hour. I have another webinar of Amanda's on this blog and it is very popular with my readers.Making Email Marketing Work For You from Hall Internet Marketing on Vimeo.
Improve your email marketing campaign with effective email subject lines
In this five minute video interview, copywriting and conversion expert Jeff Sexton gives viewers tips on writing email subject lines that get people to click-through on your links."Picture your own inbox," says Sexton. "It's full!" Therefore, the #1 job of a subject line is to get recipient to open and read the e-mail message.
Sexton suggests to stay away from trying to "sell" with your subject line, or leading with your price or offer, unless they're absolutely compelling. Rather, use hooks such as:
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| Email Clients Used by Businesses |
- Encouraging their dreams
- Allaying their fears
- Justifying their failures
- Robert Cialdini's "6 Weapons of Influence":
- Reciprocation
- Commitment
- consistency
- Social proof,
- Liking
- Authority
- and Scarcity
Sexton suggests testing putting the recipient's name in the subject line, but cautions that it doesn't help these days and takes up needed room in the headline.
Some negatives: Don't be deceptive as people will see right through it. He also suggests to try to stay away from using the following words that can trigger spam filters:
- Free
- New
- Money
Moreover, the email message must deliver on the subject line's promise.
Testing subject lines can be done by split-testing part of your list, this is possible on email marketing systems such as:
You can also track Twitter 'tweet' click-throughs for different subect lines and compare click-throughs on various headline variations for PPC ads.
Jeff Sexton of JeffSextonWrites.com is a skilled copywriter who has consulted with several Fortune 50 companies, run hundreds of messaging tests, and provides copywriting services to companies large and small. This interview was recorded at Conversion Conference West in San Jose, CA, on May 4, 2010.
Email Marketing Campaign - Effective Email Subject Lines - Internet marketing video
Additional resources for email marketing videos and articles
These additional resources will help you get your email marketing campaign off the ground. It'll take some work and time but it'll be worth the effort.
Every Internet marketer that I've studied has said that the money is in the list. I have found this to be true. When I was a Powerseller on eBay I used email marketing as a way to keep my customer engaged with my store.
Those email campaigns are what helped me reach Powerseller status in under three months. Please be sure to bookmark this page now so that you can come back to easily.
Click on one of the links below.
- eMail Marketing Strategies | 2 Killer eMail Marketing Tips
- Increase Opt-in eMail List with Audio Interviews
- How to Create and Send eMail Videos Free
- Opt-In eMail Marketing Video Training Series
- Email Marketing - Three Tips for Gaining Excellent Click-Through Rates
- Four Lingering Myths About Video-Email Marketing
- Email Marketing - Five Proven Ways to Increase Email Subscriptions
- Four Ways to Revamp Your Email Marketing Program
I hope these videos on creating an email marketing campaign and writing an email marketing headline where helpful. Email marketing is still going strong after all these years and it is a great way to reach your internet marketing goals.
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