How to Optimize Your Website for Bing

Optimize for Bing: Four Key Tips

Although Google remains the search engine of choice for most customers, you can't ignore the importance of optimizing for Bing—which currently powers nearly a third of all stateside searches. 

And at the Bing Community's Webmaster Center blog, Duane Forrester provides insight into Bing's SEO preferences.

"[There] are a few items we love to see websites doing," he says. "While none on their own will vault you to the top of the rankings, they remain best practices you should look to engage in."

Here are four key ways to optimize for Bing:

Get your RSS feeds up and running. With clean RSS feeds, Bing can see your content more quickly—meaning it will be indexed, ranked and displayed in SERPs more quickly. "Want to really impress Bing? Get into your Bing Webmaster account and insert your RSS feed URL into the sitemap submission flow," Forrester advises.

Mark up your content. Help Bing to understand your content by marking it up according to the http://schema.org protocol. "[T]he better we understand it," he notes, "the more likely we are to be able to return you for matches to queries."

Recognize the importance of user experience. Using the example of page load time, Forrester explains that most human visitors won't notice if your page loads in .5 or .25 seconds—and Bing won't be impressed if you sacrifice content or functionality for the fractional improvement of something appreciated only by machines.

Manage social media with care. "Build your presence so that followers see you as an authority and a resource," he suggests. This requires a consistent stream of valuable content that your customers will want to share.

The Po!nt: Spread your appeal. Consider Bing's insider advice to optimize for those who don't use Google.

Source: Webmaster Center.

Looking for great email marketing data? MarketingProfs reviewed hundreds of research sources to create our most recent Email Marketing Factbook(May 2010). With 129 pages and 90 charts, it is full of relevant email marketing stats and trends. The Email Marketing Factbook is Part 1 of the complete Digital Marketing Factbook (our 296-page full report).

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Facebook SEO Tips | Getting More Likes On Your Posts

Facebook and Google

This Facebook SEO Tips article was published by Mequoda.com and it's one really sneaky little SEO trick that's going to give you a big boost on Facebook and Google.

Somewhere in the middle of this article there is a link where you can sign up to receive a free SEO Campaign Management Basics white paper.

Boost the rank of your articles with this Facebook SEO hack

You know those small, hidden gem restaurants that you don’t even want to tell people about because you don’t want people crowding up your restaurant?

Well the tip I’m about to get into is like one of those restaurants.

In fact, I’ve already been burned once, because a few years ago, we wrote an amazingly SEO’d landing page that was bringing in thousands of visitors every month all on its own and building our email lists like crazy.

In usual Mequoda fashion, we couldn’t keep our mouths shut and went ahead and started blogging about our incredible success.

Surprise, surprise, every online marketer on the planet started stealing our niche and flourishing keyword.

Where there was once a sweet spot, now the competition on that keyword is fierce. Drats. It’s OK though, we’re tough.

Increase Your Facebook Likes

To continue the trend of giving away our best secrets, I’ll begrudgingly go ahead and lay out my favorite Facebook SEO hack to date.

It’s common-sense and simple, but very, very effective.

Facebook and Google are tied in with SEO

So SEO Experts are seeing an increasing preference for social media within the Google Algorithm. The more shares, tweets and comments a blog post gets, the higher it ranks.

While we’ve seen Twitter give us a decent boost in ranking and a huge jump in how fast an article gets ranked, it still hasn’t seen the boost that this Facebook hack offers.

Here it is.

The next time you write a an article (which targets a niche keyword), make sure that you write it in a case study style.

Whenever you’re trying to make a point, be sure to use an example from a professional or business in your niche. Don’t choose anyone too huge, try to stick to the folks that are likely to appreciate your write-up about them.

Once you’ve written the article, post it on the Facebook page of everyone that you mentioned in the article.

A nice little personal (not generic) message about their inclusion in the article will be helpful. Give a brief sentence or two about why you mentioned them.

Now wait for it.

Facebook Fans Liking Your Post

When done properly, their fans will begin to flock to your Facebook post, congratulating and reinforcing your kind words.

Getting more likes on Facebook

The “likes” on your article will build, and the Facebook comments on your article will grow.

The more people you mention in your article (with a decent little complimentary case study), the more walls you can post it on without feeling like some kind of marketing jerk.

Discover valuable information on link building, keyword strategy, creating free reports and gaining website visibility when you download our FREE SEO Campaign Management Basics white paper.

Here’s a quick example.

You’re a food magazine and writing a blog post about coffee shops in Portland, Oregon. You write nice things about the coffee shops you mention.

Once the article is live, you post it on the walls of each coffee shop, telling them you picked them for your article about coffee shops in Portland because you are a huge fan of their Chai Latte.

Your job is done.

Fans of the coffee shop “like” your article because they like that you complimented a coffee shop that they also like.

They write comments like “I love their chai too!” or “Way to go ABC Coffee Shop!”.

The same method works the same for B2B.

A New Level for Facebook

For example, if I could have found any other B2B blogger out there who was implementing this Facebook SEO tip, I would have listed them right here and said what a smart company they were for doing it.

Then I’d go ahead and post it on their Facebook wall, telling them how smart I think they are and post the article that proves I really mean it.

Their fans would say, “I agree, you are smart!”

Boost the rank of your articles with this Facebook SEO hack

All these “likes” and comments on our post, which links to our article, give us a giant boost in SEO love.

GIANT. This is of course entirely dependent on the fact that you used a great niche keyword.

Go ahead and try it. Don’t forget to leave me a comment below, letting me know how it worked.

This Facebook SEO tip has been working well for me

I’ve been landing page one ranks on good keywords for my clients all week long and it’s been working so well that I couldn’t keep it all bundled up inside any longer…

Only this time, I’ll be a wee bit smarter than last time; so no, I’m not telling you my keywords!

Additional information on how to get the most out of Facebook

The links listed below are go to articles or videos about Facebook on this blog. Please be sure to book this site so that you can come back and continue reading about Facebook. 

- Create Facebook Landing Page HTML iFrame Edition Video

- How To Build Your Brand with Facebook

- How to Make a Facebook Like Page

- Face Book Advertising

- Facebook Nabs Nearly One-Third of Display Ad Market

- How To Attract Fans To Facebook Fan Page

I hope you learned a nice little trick by reading this Facebook SEO Tips about getting more Likes on your blog posts.

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