Google May Penalize Ad Heavy Pages

Google May Penalize Ad Heavy Pages: "Ever encountered an ad-heavy page, where you struggle to find the actual content on that page? Google’s looking at penalizing those in its search results.

The head of Google’s web spam team, Matt Cutts, shared the news when speaking at the Pubcon conference today.

Cutts said Google is testing algorithms that determine ”what are the things that really matter, how much content is above the fold.”

Adding further, Cutts warned:

“If you have ads obscuring your content, you might want to thnk about it,” asking publishers to consider, “Do they see content or something else that’s distracting or annoying?”

Many already assume that Google’s Panda algorithm is already penalizing ad heavy pages. This suggest that this either is not part of the Panda algorithm or that it might be made a separate and more specific algorithm in the works."

'via Blog this'